Blog
Grow With UsAuthentic, insightful and intentional stories from the PointNorth team and guest contributors.
4 ways to build a communications strategy around trust (and why you should!)
“The real threat is when no one is going to believe anything, whether it’s real or not. Because once it’s in the psyche that we cannot tell the real from the fake, it is sort of game over.” — Hany Farid from the Netflix documentary Connected. Sobering words,...
What you need to know about working with Gen Z.
Gen Z: we’re the cool generation. Of course, every generation has its own unique selling points when it comes to learning styles, communication styles, and work-completion style. But there’s just something about Gen Zers that gives me so much hope for the future....
The ripple effect of mentorship.
While most kids might view the end of high school as the ideal time to pause, to reflect, and to take stock, for me, graduation marked the beginning of my role as a director for the small business where I had a part time job. Now, if you’re remembering yourself at age...
Why a communication audit is far more important (and far less scary) than you might think.
Government responses to the COVID crisis have been a mixed bag; some leaders have taken the pandemic in stride and absolutely aced the test (looking at you, New Zealand’s Jacinda Ardern!), while others have been left floundering. Of those that struggled, there’s a...
One epic motorhome trip: two important lessons in strategic planning (that also apply to business!)
Twenty-five states, six weeks, one couple and their five-year-old traveling from Washington to New York and back in a motorhome. Crazy, right? My inner voice agreed with you entirely. Yet, somehow I heard my outer voice telling my husband: “let’s do it!” He was...
Don’t be a blooper: Zoom Etiquette in the age of COVID-19
Zoom Etiquette: The basics you need to know when participating in a video conference zoom: verb - to move quickly or suddenly with a loud humming or buzzing sound. Suddenly, despite having nowhere to go, we’re all “zooming”. Yes, thanks to COVID-19, the word “zoom”...