Waterfront Redevelopment - Port of Ridgefield
Ridgefield is known for its Americana charm, its strong sense of community, and its deep commitment to the natural environment. The opportunity on the waterfront presents the Port of Ridgefield and local residents with a chance to reimagine its future and provide a space where everyone can enjoy a beautiful balance of living, working, and playing for generations to come. In partnership with the Port, we used community engagement strategies to increase awareness, inform the community, and gather input between May and July 2022.
Methods
Developing messaging and print materials, including handouts, display boards, signs, and mailers
Producing informative and engaging video content
Curating social media content
Developing, implementing, and analyzing surveys
Tabling and community engagement at local events
Our work with the Port has helped engage and inform the community regarding the waterfront's history and future development. We have also worked to ensure that input from citizens of Ridgefield is The insight gathered will assist the Port in making the best decision for the new Ridgefield Waterfront.
Solutions
Community Engagement
Strategic Communication
Multimedia and Creative
Outcomes
Tabled four community events
Directly engaged in 250 conversations
Produced two videos, six social media posts, and one social media toolkit
Received 1,500+ video views
Sent on direct mailer to 10,700+ Ridgefield residents
Received 1,550 survey responses
Social media posts drove 3,860 visits to the website
Kudos to the entire PointNorth team for working with us to build and implement such a great community survey. Everyone had told us that you were the go-to organization for creating a lot of public involvement, and the results exceeded our expectations. Thank you for doing such a great job!
- Randy Mueller
CEO