Communications - Willamette Education Service District

Communications - Willamette Education Service District

The Willamette ESD serves 21 Oregon school districts with a population of over 81,000 K-12 students. PointNorth has collaborated with Willamette ESD on several projects including communication audits, the recruitment and on-boarding of a new Communications Director, external and internal stakeholder engagement, and branding for their regional career technical education center. 

PointNorth developed comprehensive communications and recruitment solutions to help Willamette ESD move forward strategically. Inclusive engagement strategies elevated all voices to be heard and ensured buy-in with key internal and external stakeholders.

This partnership has led to hiring of a key leadership position, clarity around communications priorities and tactics, and a confident, aligned team ready to implement recommendations. In addition, WESD has retained PointNorth to conduct communication audits on behalf of WESD for several of the ESD school districts.


Communications Audit and Planning

External and Internal Stakeholder Engagement

Director-level Recruitment and Hiring



Stakeholder engagement including interviews, surveys, and branding workshops

Communications Audit Report

Strategic Communications and Promotions Plan

Creation of recruitment plan and interview questions, candidate review, coordination of interviews, as well as advice, counsel and hiring recommendation

Development of visual identify including colors, font, logo, and color treatments based on stakeholder engagement and input

Development of key messages, mission/vision/values statements

Dave Novotney, PH.D
Dave Novotney, PH.D

I want to express my gratitude to the entire staff of PointNorth for the outstanding work. We are extremely fortunate to be able to work with such a talented and generous group of professionals. We love working with PointNorth.

- Dave Novotney, PH.D

Superintendent Willamette ESD