case study

Communicating with Impact

Client: Innovative Services Northwest (ISNW)

Challenge

Since its inception in 1963, Innovative Services NW has become a vital non-profit organization in Clark County, Washington, providing essential programs such as Early Learning, Pediatric Therapy, and Employment Services. Despite their substantial impact, ISNW has navigated a range of challenges, from leadership transitions and strategic planning complexities to evolving programs and communication barriers, all while being known as “Clark County’s best-kept secret.” Our collaborative efforts have focused on strategic planning, refining communication strategies, addressing crisis situations, and leveraging innovative marketing approaches to ensure ISNW's message and impact reach and resonate with the Southwest Washington community.

Solutions

Our partnership with Innovative Services NW has been diverse, spanning strategic planning, crisis management, and celebratory milestones. Initially engaged for team-building workshops, we worked closely with ISNW's leadership during a pivotal transition, including the retirement of its long-serving President/CEO.

We further supported ISNW's strategic planning efforts by facilitating Board and leadership team alignment to set the organization’s long-term vision and create an Advocacy Plan. This laid the groundwork for a robust marketing partnership, including the creation of a comprehensive marketing plan and social media strategy. We also spearheaded a successful 60-year anniversary celebration campaign, highlighting ISNW's impactful programs.

Throughout our partnership, we managed ISNW's social media, developed program materials, produced videos, and designed a logo for the anniversary campaign. Additionally, we provided crucial crisis communications support, offering rapid response solutions like media monitoring, leadership counsel, and crafting key statements to safeguard ISNW's reputation.

  • An image of a woman and an infant doing physical therapy
  • An image of a little boy and little girl smiling in a colorful classroom
  • An image of a photographer at a physical therapy session with an young child and two adults

Services

  • Board & Leadership Development

  • Crisis Communications

  • Advocacy Plan

  • Creative Storytelling

  • Social Media Management

  • Video, Photo, & Graphics Production

  • Strategic Communications

  • Social Media Strategy & Policy

  • Website Support

  • Messaging

An image of two people interviewing a man in glasses with a camera in a physical therapy room

  • The whole PointNorth team has been great to work with. Whether it’s meeting facilitation or really upping our social media game, they are a great partner to have in our corner!

    Dena Strong, Innovative Services NW