case study

Main Street Promise

Client: MacKay Sposito, City of Vancouver

Challenge

The City of Vancouver is investing in the future of Main Street – making it safer, more accessible and connected for businesses, residents and visitors.
A community-led effort nearly 30 years in the making, this project will reconstruct Main Street from 5th Street to 15th Street.

Solutions

Our work brought businesses, residents, and community leaders together in order to create a shared vision for how Main Street should look and feel. We convened a project advisory group, led three public open house events, and drove public communication campaigns. These efforts resulted in final design and construction plans influenced and supported by community members.

  • A poster is shown at an open house
  • A woman is presenting to a crowd pointing at a screen
  • A group of community members are talking at an Open House
  • A person is writing on a survey
  • A group of community members stand over a map

Services

  • Direct Community Outreach

  • Advisory Group Framework & Facilitation

  • Video Production

  • Graphic Design & Visual Storytelling

  • Communications Plan & Strategy

  • Messaging Development

  • Interactive Open House Event Planning

Two women are sitting at a table with materials in front of them
  • A factsheet is shown with a map and content
  • Main Street Promise logo
  • A postercard invite is shown

  • PointNorth played a crucial role in organizing highly successful open houses, setting up a project advisory committee, and sharing our marketing strategy, brand, and collateral. Their support was instrumental in fostering a positive community perception for this one-in-a-several-generation project, building goodwill that will resonate for years to come.

    Michael Walker, Vancouver Downtown’s Association