case study

Proactive Reputation Management

Client: Native Arts & Cultures Foundation (NACF)

Challenge

The NACF, dedicated to advancing equity and cultural knowledge, faced a situation that threatened their reputation. PointNorth was engaged to offer swift and strategic communications counsel to navigate this crisis while focusing on understanding the situation, organizational priorities, and stakeholder perspectives.

Solutions

Our approach involved developing key messages for internal and external audiences, managing media inquiries, and providing on-call advisory support. This included aiding the President/CEO in developing materials for the Board and presenting to the Executive Committee. A multi-channel listening strategy was implemented to monitor press coverage effectively. These measures successfully mitigated harm to NACF's public reputation, reinforced internal relationships, and demonstrated sound decision-making to board members.

Services

  • Crisis Communications and Messaging

  • Media Relations and Managing Inquiries

  • Reputation Risks Mitigation

  • Media Listening

  • Public Relations Counsel

  • Governance Support

  • Organizational Development Strategy

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  • The PointNorth team was very responsive and jumped right in to help us with some immediate communications needs. They are professional and knowledgeable and we are grateful for our partnership with them.

    T. Lulani Arquette, Native Arts & Cultures Foundation