case study

Red Electric Design
& Planning

Client: HHPR, Portland Parks & Recreation

Challenge


The City of Portland dedicated a portion of its federal pandemic recovery dollars to complete 30% design drawings for a half-mile segment of the Red Electric Trail. The location of the future trail is directly adjacent to SW Portland residences, an elementary school, public park, church, and community garden.

Solutions

Our inclusive and transparent approach to this project included a student focus group, community trail walk, open house, surveys, digital engagement, and small group meetings. Several community members shared they felt heard by the project team and saw how their feedback directly impacted 30% design plans.

  • A group of people present in a classroom to younger children
  • A group of people lean over a map
  • A woman stands in front of a poster talking to people
  • A group of people stand in front of a classroom
  • A child points at a poster board
  • Two women stand over a large map

Services

  • Direct Community Outreach

  • Community Survey Development

  • Graphic Design & Digital Storytelling

  • Communications Plan & Strategy

  • Web & Social Media Messaging

  • Outreach Materials

  • Creative Engagement Activities

  • A postcard graphic with a map and timeline is shown
  • A factsheet cover is shown with a map and content
  • The back of a factsheet is shown with written content

  • The PointNorth team not only anticipate[d] our needs, but they surpassed our expectations. They made our job so much easier. They genuinely cared about the success of their projects and were always willing to lend a hand.

    Payton Stang, Portland Parks and Recreation