case study

Washington Way
Complete Streets

Client: MacKay Sposito, City of Longview

Challenge

The City of Longview is on a mission to ensure its streets are safe, convenient, and accessible for everyone. A critical step in bringing the community vision to life is reimagining Washington Way – the main arterial street for the westside neighborhoods of Longview.

Solutions

We utilized a mix of virtual and in-person engagement methods to ensure the Longview community understood the project and how to provide feedback on design options. This feedback was vital to determining a preferred alternative for the corridor that meets the needs of all roadway users.

  • Group of people standing and smiling
  • A man writes down information hovering over a table
  • A group of people stand under a cover chatting at an open house
  • Two people stand smiling with materials in their hands
  • A few men stand around a table looking at designs
  • A large sign is shown at an open house

Services

  • Direct Community Outreach

  • Community Survey Development & Measurement

  • Graphic Design & Digital Storytelling

  • Messaging & Communications Strategy

  • Key Partner Engagement

  • Large-Scale Community Events

A mockup image is shown of what the street improvements will be
  • A graphic shows an invitation to an open house
  • A graphic shows a factsheet for a project
  • A graphic shows a mailer for an open house

  • PointNorth delivered excellent community engagement for our street improvement project. They anticipated our outreach and engagement needs and their team handled everything from knocking on doors, sending mailers, writing copy for our website, graphic design, conducting open houses, meeting with stakeholders, and more. Their team is professional, proactive, responsive, and a joy to work with.

    Morgan Palmer, City of Longview