case study

Empowering District Communications

Client: Willamette Education Service District (WESD)

Challenge

Willamette Education Service District serves 21 school districts with a student population of over 81,000 students (K-12). WESD sought partnership from PointNorth to help address a few challenges: developing the identity of their new Career and Technical Education (CTE) center, recruiting a transformational Communications Director, and supporting Districts with telling their story.

Solutions

We partnered with Willamette ESD to provide comprehensive communications solutions both for the ESD as well as Districts that they serve. For each solution our team met with District or ESD staff to understand their hopes and vision and reviewed existing communications materials. For communications audits, our team also conducted a District-wide survey to solicit feedback. Each solution culminated in a final report recommending branding for the CTE center, recruitment materials for an ESD Communications Director, and specific recommendations for districts to implement in their communications planning.

Services

  • Communications Materials Review

  • One-to-One Interview Facilitation

  • Community Survey

  • Data Analysis

  • Strategic Communications

  • Graphic Design

  • North Santiam School District Communications Audit cover page
  • Jefferson School District Communications Audit cover page
  • Woodburn School District Communications Audit cover page

  • The PointNorth team is so much more than consultants or project managers, they are trusted advisors and partners. They are highly capable, strategic, and action-oriented and a complete pleasure to work with. If you are looking for a partner who cares about your projects as if they are their own, look no further than PointNorth.

    Michael Clark, Willamette Education School District