case study

Storytelling for Social Change

Client: YWCA Clark County (YWCA)

Challenge

For over a century, YWCA Clark County has been a pillar in local communities, providing essential services like domestic violence and sexual assault advocacy, early childhood education, youth empowerment, and family support. During organizational changes at the YWCA PointNorth has been trusted to provide crisis communication support and to support the YWCA in an out-sourced marketing role.

Solutions

PointNorth partnered with YWCA Clark County to enhance their communications amidst organizational change and community challenges. Initially focusing on capacity building, we developed we developed comprehensive plans and messaging to navigate leadership transitions. As a result, we were retained as the YWCA’s strategic communication team. We crafted a strategic communications plan to increase brand visibility, emphasizing social equity and anti-racism. Amidst a tragic event, we swiftly implemented a crisis communication strategy, leveraging social media and media relations to offer support and highlight donation opportunities. Our efforts extended the reach of YWCA's message to 1.2 million people, emphasizing the importance of empathetic communication in fostering community resilience.

Services

  • Brand Development

  • Copywriting

  • Public Relations

  • Social Media Management

  • Graphic Design

  • Video Production

  • Campaign Management

  • Crisis Communications

An image of three people standing together, one behind a camera interviewing a woman in glasses standing next to a YWCA sign
  • A graphic is shown of two people smiling with text over it
  • A graphic is shown with a cutout of a newspaper clipping and text over it
  • A image is shown from a newsletter article
  • A graphic is shown with text and imagery
  • A graphic is shown for a gala event
  • A graphic is shown that includes a door and text
  • A graphic is shown that shows a photo and text
  • A graphic is shown with a group of kids and text
  • A graphic is shown with a photo and text

  • Engaging with PointNorth has been an exceptionally positive journey for YWCA. Their team is highly responsive and rapidly understood our mission, facilitating a seamless collaboration. They excel at integrating feedback and enhancing our outreach strategies with thoughtful recommendations. Their expertise in identifying effective strategies has been pivotal. Particularly noteworthy was their swift response to a community crisis, where they launched a targeted media campaign that not only increased awareness of our services but also boosted donations to support emergency financial assistance for survivors of violence.

    Brittini Lasseigne, YWCA Clark County